BIENVENIDO.
You're here because you want to know who we are and what we do.
We'll do you one better. We'll stick our neck out and give you 10 insights into how we think.
You'll either walk away anxious to drop us a line or say wtf.
Either way, we've done our job.
Dunia & Eddie
20+ years of Brand & Media Strategy.
Helping entrepreneurs solve Audience, Learning, Motivation & Awareness problems.
We call it finding your ALMA.
Our advantage is our Color Theory framework – a set of principles that utilizes science and art to evoke emotion and action.
If this sounds like bullshit, we assure you it's as simple as knowing what to do at a red vs. green light.
If you're here to collaborate on a personal project, best to head over to ibarra.co
Otherwise, keep scrolling.
WHAT YOU GET
COMMODITIZING TALENT
The ad industry has perpetuated a business model where talent, their creativity and time is fractionally commoditized.
Churn out ideas, sell bigger scopes of work, all while paying the makers and doers as little as possible while they burn or age out.
We have no interest in that model.
We'll never be an ad agency.
Nobody will acquire us.
We'll adapt the blockchain for collaboration before personnel files.
We'll never hand-off the work to junior staff at senior rates.
THEORY & PRACTICE
We're not management consultants. We don't send a deck, collect a check and bounce. We like to do.
We write copy, take photos, place Facebook & Google ad buys; build websites.
If you're ONLY interested in theory and prefer to implement yourself – the dark room might be for you. It's where we'll be teaching our Color Theory principles and how to turn it into practice.
NETWORK
We can't do it all. Nor should we.
We're modern marketers with a wide range of skills, but an even wider network of friends in the industry whom we trust immensely. People we've won Cannes, Effies, Techcrunch Disrupt awards with and more.
So when the work calls for bringing in specialists, we'll do that. And manage it end to end, without markup. What the specialists charge us, we charge you.
You get best pricing, we all get what we believe is fair.
FAMILY & HEALTH
This is our first priority. Full-stop.
We'll prioritize picking up our daughter from school over an urgent call.
We prioritize gym and rest over an overnight flight. If you're looking for a team to be at your beck and call, we're not it.
We've had enough health scares, seen enough broken families or lost loved ones to recognize this is all a means to an end – not our life's work.
Our life's work is over at Ibarra.co.
PITCH PLEASE
You're not scared away yet and want us to pitch your business along with 3 other agencies? No thanks. It's not arrogance or hubris. It's bandwidth and prioritization.
We don't have capacity to spend weeks putting together proposals and presentations in a competition-style event in the hopes of a return.
If you're interested in working with us, by all means, interview us. But we don't pitch for free.
MAGIC
Most agencies or consultancies sell reach.
Some sell efficiency.
Others sell conversion.
We sell movement.
Behavioral insight, applied through media—
when it actually matters.
TRIPLE BOTTOM LINE
People, Planet, Profits.
All 3 of those bottom lines need to be measured. Some companies are further along on that journey than others.
We aim to partner with organizations that care deeply about all 3. That doesn't mean we ONLY work with Certified B corps, but it does mean there needs to be intentionality.
We work with A LOT of early to mid-stage startups that just aren't there on their journey – but they want to be. And they measure it. And that's good enough for us.
ENTREPRENEURS
Here's to the crazy ones…
If you know how the rest of this goes, and you love it, you're our people.
Sure, these days it's as ironic as a Che Guevara t-shirt, but like Che, you can't take away its influence.
And we love people who have no respect for the status quo. It's whom we spend the most amount of time helping.
THE ATTENTION OF AUTHENTICITY
If you're surprised by the tik tokers like Keith Lee and Chef Reactions whom have amassed massive followings, then you aren't paying attention.
It's their authenticity that is capturing attention. You can't manufacture it. You can't fake it.
We've moved from the age of the influencer to what we're calling the age of sincerity.
That's why we exist. To Capture Authenticity Worth Attention.
It's our brand mantra born from the derivative of our name.
We find what's authentic about you, your organization, your product innovation and we capture that to share it with the world.
If this is what you're looking for – then let's talk.